Hampton Creek, a tech-food startup that aims to replace animal products in food with more sustainable plant ones, has recently faced a slew of negative coverage accusing it of classic Silicon Valley hubris and overreach.

Target stopped selling Hampton Creek products, which include its Just Mayo eggless mayonnaise, in June, after it received "serious food safety allegations" about them.

The U.S. Food and Drug Administration then said it would not investigate the matter unless consumers fell ill and has “no safety concerns with Hampton Creek at this time.” Hampton Creek has long maintained its products are safe and in compliance with the FDA.

In May, Hampton Creek dismissed its chief financial officer, human resources chief and several members of its finance and logistics staff and is losing as much as $10 million a month, Bloomberg reported at the time. Many of those positions have since been filled.